MLb - play app

 

The collaboration between Scholar and MLB resulted in a captivating showcase of the new MLB Play App. This fantasy baseball app allows you to play with friends and, if you're lucky enough, win real MLB prizes.

The story aimed to capture the essence of the app while using visually engaging elements. The iconic silhouetted batter was brought to life through motion-capture animation, immersing viewers in a digital world where the ball flies through the app's interface. The use of silhouette lighting enhanced the atmosphere and mood, keeping the batter's identity and team unknown. Neon lighting added a visually striking element to scenes, drawing the viewer's attention. Overall, the collaboration successfully highlighted the app's features in an exciting and fun way.

I was fortunate enough to collaborate on this project and work on a few select shots alongside a roster of some of the most talented designers and animators.


Software used:
Cinema 4D, Redshift

Design & Animation: Scholar
Associate Creative Director: Vin Kim
Art Director: Michael Cafarelli
Managing Director & E.P.: Anne Skopas
Executive Producer: Kate Aspell
Head of Production: Nakia Cooper
Senior Producer: Andrew Rindlaub
Designers: Dae Kang, Kirt Critoph, Liam Elias, Susie Scheer, Vin Kim, Dylan Blau, dayday, Emanuele Marani, Michelle Grepo, Angela Zhu
3D Generalists: Michael Cafarelli, Vin Kim, Dylan Blau, Fabio Lamarche, Jay Kim
Compositors: Michael Cafarelli, Vin Kim, Dylan Blau, Fabio Lamarche, Jay Kim
Storyboard Artist: Daniel Colon